Creating meaningful design solutions and experiences for brands and audiences. My superpower is a relentless drive to keep solutions simple and successful.
H | Soccer Training ⚽️ by Hector Morales
This project is a high endurance fitness program designed specifically for soccer athletes. Proud to create the branding and concept not only for a client but for a friend.
Worked in the branding materials and website for this project.
They specialize in weight and body image-related worries as well as anxiety, depression, trauma, and life-transitions. They incorporate concepts from Health at Every Size®, Intuitive Eating, mindfulness based practices, and somatic modalities; all within a trauma-informed recovery framework.
Through the agency, I worked in the promotional materials with official branding for a local dealer in the city of Miami.
Worked in the promotional materials and branding for more than 50 events around the cities of Miami, New York, Madrid and Barcelona. Collaborated with runway directors, stage producers and fashion designers over the production of the acclaimed runway. This included editing sound, video and images for designers around the globe.
MIAFW’s First Faces is an online competition that reveals how a future Top Model is born. Models from different cultural and professional backgrounds participate in the pursuing of the opportunity to open the runway shows of some of the top designers around the world. Hundreds participate and are voted by users on Miami Fashion Week official website. A glimpse into the world of fashion through the eyes of the beautiful top models competing to make it to the opening of the runway shows.
I had the opportunity working with them not only to redesign their logo but also work in the development of projects like their Face Faces contest.
I designed the logo of the event and all the first branding regarding the launch of the website and printing/promotional materials.
Marketimg and advertising for MOB, an original salsa band from Miami.
I had the opportunity to work with them in a series of posters and flyers which were used for the promotion of the band.
Four Sailors is an American rock band based in Miami, Florida created on September 2016.
I had the opportunity to work with them in a series of posters and flyers which were used for the promotion of the band.
The first studio album “Latitude EP” is already available on their website. Our album falls within the alternative rock genre; the influence of Coldplay, RHCP and Muse.
Our specialty at Twice is to deliver excellent quality products . We are a client focused business, we strive to create solutions and increase value to the client, consumer and industry. We are passionate about delivering expertise to food distribution and service. Allowing our customers to focus on offering the end user exceptional quality goods. Our approach is innovative and unique always maintaining the client updated on the latest market trends and products.
Twice is a food distributor located in Miami, Florida. We have been in the food distribution business for twelve years. We believe that quality food is the cornerstone of a thriving food industry. We cover all of south and west coast florida territories; our main customer base is independent stores, restaurants with a selection of large chain supermarkets. We specialize in selling bulk items and international foods. We cater to the significantly ever expanding ethnic market and independent stores composed of agricultural farm workers and town people with multiple ethnic backgrounds. We buy only on a direct basis from the manufacturer, instead of a major wholesaler which gives us the advantage of working aggressively with our customers to keep cost in line.
This is the process and presentation of my first typeface. I created this font for a school project using an interesting concept and idea.
A series of digital illustrations I have made in the past regarding different concepts and for various purposes.
The story behind the first sketches, concept art and story-telling that brought to life the main character of this story, Miko The Robot.
I started this project back in my illustration class at FIU. The image in the left portraits the first of sketches on a project that consisted on creating imaginary characters for what was going to be a short story later on. The next step was to take it from the sketchbook to digital and this way implementing the idea of concept art.
With a full version of the character at hand, this meaning a side, back and front view of the subject, we were ready to jump to the next step and that was the short-story. The instructions were not that complicated. It consisted of a couple of frames depicting some sort of story, dialogue between Miko and anything in the environment. This is what happened and you will see the transition from sketchbook to digital.
Later on after I posted the project on social media it got quite the feedback. I started branding Miko and making different designs and alternative looks like you can see in picture number two. With the death of one of my idols, Kobe Bryant, I made a commemorative Miko in honor of his legacy which you can appreciate as the last of this series.
When learning a new style or technique, I always start depicting myself following the learned process. Some of them I have printed out and presented them l like you can see in the first image. These are some of the self portraits images I have done in the past.
The same thing I do with my image when learning a new technique, I love to do it with family members and friends. These are some of the artworks I have done in the past depicting those subjects.
These are a series of miscellaneous artworks I am constantly working on and posting on social media.
Was a digital platform streaming a variety of content including celebrity news, local reality shows, and in-house content productions.
